A Look at Dr. Rainbow

Dr. Rainbow is an innovative and expansive healthcare resource network for the LGBTQ community who may reside anywhere in the state of West Virginia. This website has been a vision of a health coordinator with Covenant House, Kate Veiga, for 6 years. It has just this month become a reality through the launch of the website, DrRainbow.com.

A project of Covenant House, a nonprofit based in Charleston, the Dr. Rainbow website fulfills the Covenant House mission of connecting people to culturally competent health care and other important services. The website provides information and referrals for individuals who have the fewest resources as a way of helping to establish and raise their voice in the policy-making process.

Putting Flesh on the Bones

For over a year, Kate and the Covenant House team had a skeletal vision for the actual DrRainbow.com website. “We had an idea of what we wanted and what we already knew didn’t work — we just didn’t have great help with making our vision happen,” Kate says.

It was actually Jamie who reached out to Covenant House as part of his ongoing regular community outreach. He shared his case studies with them, which they really liked. “We were also impressed with the pro-bono work Jamie does each year,” Kate adds, “and that’s what really convinced us to hire him.”

The DrRainbow.com website was being largely funded by a tobacco grant, and this funding had time constraints. “We were pretty desperate,” Kate remembers. She and her team had pinned all their hopes on Jamie, and they weren’t disappointed — in fact, they were thrilled. “Jamie was able to quickly visualize and create exactly what we wanted!”

Persistence Pays Off

The single best word to describe how Jamie built the DrRainbow.com website is, “persistence.” Kate was too busy to micro-manage Jamie, so she considered him a partner, and let him do his work. In her words, “Jamie came in and rescued us.”

He provided regular updates, which were always helpful, but the most valuable thing Jamie did was to not quit. “We were building something very complicated on a shoestring budget,” Kate explains. “Whenever there were glitches, Jamie worked tirelessly to resolve them. He took a lot of ideas and made something cohesive and fluid.”

A Sense of Pride

Kate believes that the impact of the new Dr. Rainbow website will be huge and very meaningful. “We wanted to create something that empowers people to change the narrative of either not going to the doctor or not informing doctors of their sexuality or gender status.” With the launch of DrRainbow.com on February 8, 2018, West Virginia will be the first state to have a statewide LGBTQ healthcare resource and referral website.

“Because of Jamie’s expertise and perseverance, we’ve created something that’s going to be a legacy and make a huge impact. Jamie doesn’t give up — once he’s committed, he’s gonna make it happen for you!”

Bricks Without Straw is a digital agency and design agency based in South Charleston, WV United States and Ota, Tokyo, Japan.

We offer a range of web design services including: web development, e-commerce services and email marketing. We also offer a range of graphic design services including logo design and exhibition stands.

We love working with clients of all sizes in a range of industry sectors, creating and implementing inspiring and hard working concepts and campaigns for business-business and business-consumer clients.

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Bricks Without Straw has continued to exceed our expectations with their design work, support and attention to detail. We would highly recommend their services. They have a wonderful team and we enjoy our working relationship with them.

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Bricks Without Straw has continued to exceed our expectations with their design work, support and attention to detail. We would highly recommend their services. They have a wonderful team and we enjoy our working relationship with them.

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Bricks Without Straw is bringing our association into the 21st Century! He brings us ideas and innovation for our web site and other tools of technology that help us enhance our image and our message.

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Bricks Without Straw has continued to exceed our expectations with their design work, support and attention to detail. We would highly recommend their services. They have a wonderful team and we enjoy our working relationship with them.

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